Andaz Liverpool Street, London

PACKAGING

Based on the written idea of Monica Wilde, I designed the typography of several body lotion and shampoo packaging. The hidden message appears only in the dark (my concept), usually at night, before going to sleep… (printed with fluorescent ink). The Andaz people liked the idea very much: they told us, the concept fits with their overall brand image, the hotel’s interior and the visual communication.

Proposal

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