One of the leading online ad agency in Hungary changed its brand name to Korubo in August 2008. They invited Bencium and other four designers to create a new brand and a corporate identity. Click the thumbnails below to see Bencium’s winning competition entry and the later extended identity elements.

I wanted some rule-breaking and pioneering identity, a visual concept which is not similar to any previously seen identites. The concept is simple: no rigorous identity. Only there are identity elements which can be used and adapted randomly. In this way we can build a playful, though consequent brand image.

Selected for Brno Biennial 2010, Brno, Czech Republic – Brno exhibition images