Bencium was commissioned to develop branding and corporate identity from the ground up for a Swiss fashion start-up in Zurich. SuitArt, launched on 25 September 2009 in Zürich, is a Swiss network of tailors making custom-made suits, shirts, trousers and the likes. SuitArt serves both ladies and gents out of their lovely shops in Basel, Frick and Zürich (2010). The goal of the designer was to find a form for the logo that was unique, stands out and can be easily recognised. The work had to suit large and small sizes in different materials and textiles. The form originates from the letter S.
The year 2011 is a milestone – SuitArt became a global brand: the company is expanding and was transformed into an incorporated.

www.suitart.ch

The identity was invited by Icograda and can bee seen online at Galeria: Icograda’s international design exhibit