The project was showcased in the April 2011 issue of Computer Arts Projects UK and in the November 2011 issue of the Brazilian edition. CA Projects is the world’s best-selling magazine for digital artists and designers.
Featured project at brandingserved.com

THE CONCEPT
My aim was to design an easy memorable and recognisable logo which can stand out in all the 18 global city’s competitive visual environment.
With the help of the flexible system I created, all the member institutes can adapt its logo to their city’s needs. For example in London they can use an unusual colour palette, in Asia a more conservative colour usage. The member institutes can even use different logo on special occasions, on national holidays.

CHALLENGES
It has to work on every imaginable surface, media, platform. That is why I created a pool of logos and some rules how the client can adapt the logo to each situation.

COLOUR AND STYLE
I wanted to create a brand identity which is on a high level – a brand, which can be loved by the advanced audience of the cities like London, Paris or New York. These cities have a very competitive cultural market, lot of museums, institutes etc. are yelling for attention.
My other aim is to get rid of the old-school charm of an “east bloc” country with this fresh and unusual identity. We, Hungarians have to show our new image, we are not the shabby east-europeans anymore.

Despite the large colour palette and flexibility of the logo, the brand is still very recognisable.

Origins: Hungarian folk art, flower motif.

Hungary was amongst the first communist-era countries that opposed the Soviet regime during the Cold War.
The Hungarian Grand Prix of 1986 was the first Formula One race to take place behind the Iron Curtain.
The first electric motor, the first nuclear reactor, Vitamin-C, floppy disk, noiseless match, Rubik’s cube, holography, ballpoint pen, BASIC programming language and the krypton electric bulb were invented by Hungarians.
Hungary has one of the most important thermal spring cultures in the entire Europe.
Numerous established composers, like Béla Bartók, Zoltán Kodály and Franz Liszt, belonged to Hungary.
As of 2007, 13 Hungarians had received a Nobel prize, i.e. more than Japan, China, India, Australia or Spain.
It was founded in 896, before France and Germany became separate entities, and before the unification of Anglo-Saxon kingdoms.

TYPOGRAPHY
I wanted to use a typeface by a Hungarian designer, which I find absolutely relevant to an Institute communicating Hungarian culture abroad.
I recommended them to commission a custom typface, which include arabic, cyrill and other characters.