The founders of the Diamond Heels concept approached Bencium to develop this unique fashion brand. The new logo, the branding elements and the submitted business plan design played a big role in winning the first place at Switzerland’s most renowned start-up competition.

Work in progress – more images and a better description will follow.

background pattern

kit

The franchisee receives a noble wooden box with all the possible parts and ten boots with all the possible variants. The customer can order different colour and leather combinations, choose a higher heel or an additional decoration. The brand is targeting the luxury market and women.

presentation slides used at the start-up competition

alternative letterings

business card

key visuals

presentations slide

alternative versions, research and studies: